19 Sep

Kimberly Kardashian (Kim K/ Kim Kardashian) is the most talked about reality star in recent times. She is a beautiful 30year old woman who has captivated many around the world. To be sincerely honest, I am one of her biggest fans. But I have recently asked myself; what about her has captivated me? How do the media contribute to the perception of her in my mind?  What do the media construct her as and how do they achieve this?

So this blog will attempt to answer these questions.

Kim K is a fashion icon, reality star, business women, model, daughter, sister and recently a wife. According to a feature article in the Cosmopolitan (Cosmo) September 2011 issue, “She is the spokeswoman for a weight-loss supplement, the co-founder of, the Kardashian Kollection, a new fashion line… and, of course she continues to star in Keeping Up With The Kardashians and its spin-offs”. She along with other celebrities has made a woman with curves a sexy thing to be. After all she is most known for her curves and ‘rocking body’. Kim and her family have mastered marketing in a unique manner. They have extremely public lives which open them up to lots of scrutiny but in the face of adversities they pull together and become one army.

The media specifically paparazzi are obsessed with her whereabouts and daily activities. She has magazine cover spreads in various magazines for example Cosmopolitan September Issue 2011, People’s Magazine September, 9 2011 to name but a few. They focus on her aesthetic features, her success, her relationships, her family, her career; privacy does not exist. Her aforementioned Cosmo feature, states “When we ask about the sacrifices she makes because of her fame, Kim says she doesn’t consider them sacrifices. She believes her loss of privacy is an acceptable side effect of her success”. Kim has an exemplary work ethic and is often described as a workaholic, “The girl is non-stop. There should be more credit given to her for her work ethic”- Lala Vazquez in Cosmo September 2011 cover feature.

In many tabloids she is constructed as superficial. They often exaggerate and fabricate stories about the Arminian beauty for increased readership. In Touch Weekly suffered the wrath of Kim, when they published fabrications claiming Kim cheated on her then fiancé (now husband) Kris Humphries, with NFL star Bret Lockett- OMG by Yahoo. I can infer that constantly being in the public eye not only opens her up to not only scrutiny but also opportunists. The most recent scrutinized event in Kim’s life was her fairy-tale wedding to NBA star Kris Humphries. In a tweet mocking the adorable couple it was said “I guess we’ll see if Kim Kardashian’s marriage lasts longer than the HP touch pad”- Channel 24 a sub-structure of News 24 in an article criticized her for “reportedly earning up to $18million from her wedding”. They also in an article scrutinize the reported $420 million worth of freebies the couple received. Kickbacks from private events (such as weddings etc) are a common occurrence in the glamorous life in Hollywood. Celebrities like the Beckhams are paid for exclusive pictures of their weddings and children as birth. In my opinion the publicised nature of Kim and Kris’s wedding was overdramatic but as Kathie Lee Gifford was quoted as saying “It was typically Kardashian, over-the-top, crazy, but ultimately it comes down to family”- Channel 24.

However, not all publications portray her in that light. Others offer us her fans and audience a glimpse of her as a loyal friend “But I can count on her. She is easy to talk to and always makes time to pick up the phone and offer advise”- Lala Vazquez (Tv personality and friend) – Cosmo September 2011 cover feature.

Kim Kardashian will always be in the public arena captivating us, her audience. Like other celebrities, she will always be criticized for her accomplishments and her mistakes. Her fashion sense and beauty will captivate many for years to come. But it’s her drive for success, and self-motivation that will  keep me fascinated for years to come.


Lang, T. M. (2011). Kim Kardashian to sue In Touch Weekly. (2011). Harsh criticism of Kim Kardashian’s wedding finally hits the net.

Bangshowbiz- Channel 24. (2011). Kardashian pockets $18m from wedding.

Henderson. K (2011). Keeping up with Kim. South Africa: Cosmopolitan

Pictures courtesy of: nyc/attachment/66108988/


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: